Rules and Guidelines

The Office of the Attorney General, in partnership with the Council on Alcohol and Drugs, the Criminal Justice Coordinating Council, the Department of Behavioral Health and Developmental Disabilities, the Georgia Bureau of Investigation, the Georgia Drugs and Narcotics Agency, the Medical Association of Georgia “Think About It” campaign, and the National Association of Drug Diversion Investigators, celebrates the fact that over 90% of Georgia high school students do not abuse prescription drugs! In recognition of this great news, we are sponsoring a statewide video contest called “We’re Not Gonna Take It” for you to tell us, through a 30-second video, why you’ve made the decision to reject prescription drug abuse.

The first step of this process is to read these simple rules and be sure to be safe when making your video. We can’t wait to see what you create!

Contest Dates: September 12 - October 28, 2016

1. Entrants must be a Georgia high school student.

2. A qualifying adult must sign off with the entrant to ‘sponsor’ the entry.

A qualifying adult is defined as:

  • Parent/Legal guardian
  • Teacher/Counselor/Youth Service Center Coordinator/School Official – (acting with parental/legal guardian permission for entry)
  • Community Center/Social Worker (acting with parental/legal guardian permission for entry)

3. All submissions to the video contest become the property of the Office of the Attorney General and all videos may be used in a variety of large media/internet projects.

4. Videos must be no longer than 30 seconds.

5. Videos must be viewable, clearly heard and uploaded to YouTube. Several types/qualities of videos (Movie Maker, iMovie, Windows Media, etc. files ending in .wmv, .mov, avi, .m4v) should upload. However, only those in file format H.264 (higher definition/resolution) standard will meet the threshold of most major media outlets (such as movie cinemas, TV, etc.) for air time conversion.

Any videos not in High Definition or High Resolution can still enter the contest and be eligible for prizes/recognition. However, if they do not meet the media outlet threshold for conversion, the We’re Not Gonna Take It video contest cannot guarantee mass media distribution.

We will do our very best to get your video on TV if you win!

6. We strongly suggest listing the entrant’s LAST name as part of the video file name so it can be more easily linked to the entry form and video title.

An example would be: smith-we’

7. Anything considered ‘inappropriate” will be disqualified. (Examples include: obscenities, nudity, vulgarity, violence or anything that appears to promote prescription drug use, etc.)

8. Copyrights must be honored.

The use of copyrighted materials (such as popular music or brand names) is NOT PERMITTED without written permission of the material’s owner. It is the responsibility of the entrant and entrant sponsor to secure written permission needed for use of any copyrighted, trademarked or protected materials.

If it is suspected that copyrighted/trademarked/protected materials of any type have been used in a submitted video, the entrant will be ineligible for mass media distribution unless proof of permission is submitted at time of entry. Written proof of permission to use any copyrighted/trademarked/protected materials must be submitted with video at time of entry by scanning and emailing it to

Proof must contain the name of the video, the entrant and adult sponsor names, name of copyrighted/protected material used in video and the signature of the authorized agent granting permission.

NOTE: Regardless of any believed copyright exemptions, the rules of the “We’re Not Gonna to Take It" video contest require written proof of permission (submitted at time of entry) for use of any copyrighted materials. No exceptions!

Keep in mind that there are many copyright-free music, visual and other material resources that you may use. Search the Internet or talk to your media teacher at school for ideas!

9. Branded products and product names in videos.

If you have a need to use a product in your video to express the dangers of prescription drug abuse, please keep the following guidelines in mind:

a. Do not use a protected brand in a box, bottle or prop of any type.
b. If you use a prescription drug bottle or box as a prop, please be sure that you cannot make out the brand or simply remove the label.

You can also make your own generic labels for your props and simply attach them with clear tape. If our moderators see a brand name in your video, our support team will contact you and you will need to resubmit your video.

10. Selected video winners MAY air as commercials on local newscasts. Please note that the Office of the Attorney General cannot guarantee placement on commercials or local newscasts.

11. Prizes

We will have TV anchors from across the state to judge the contest.

1st place:  iPad or prize of equal value*

*Only one iPad will be awarded for the winning video. If the video is produced by more than one person, you may choose to have the value of the iPad split into separate gift cards.

2nd place: Gift card

People’s Choice*: Gift card

*The Office of the Attorney General will post all submitted videos to the “We’re Not Gonna Take It” video contest Facebook page. The video that receives the most “likes” will be named the People’s Choice winner.

All winners will be announced in November.

 Each 30 second video entry must include ALL of the Following:

1. A submitted entry form that can be found at

2. Completed video (uploaded to YouTube or contact our office for additional submission options).

3. If applicable: Copyright Permission Proof.

Video Submission Deadline: October 28, 2016